Turkey’s tyre brand: Lassa the foundations of Lassa, which has now celebrated its 41st anniversary in the tyre business as Turkey’s leading established brand, were laid back in 1974. Founded by the Sabancı Group of Companies and partners, Lassa was renamed Brisa ten years after starting production in 1978, after becoming a joint venture partner with Japanese giant Bridgestone Corporation,. Today Lassa tyre are produced with Brisa’s latest technology and Research and Development studies.

The world goes round on Lassa


Lassa Tyres, continuing its growth day by day in the tyre sector, exports its expertise and experience on the roads in Turkey to the entire world, to mainly European countries, thus contributing to the country’s economy. Produced by Brisa, which has one of the world’s largest factories with its 361.000 m2 surface area, Lassa provides consumers with the quality of Lassa tyre in over 60 countries and through hundreds of distributors.

Lassa is dedicated to top quality.


Lassa, in line with the needs of domestic and international markets, provides products which are approved by independent testing institutions, and whose quality has been certified with many awards. Lassa tyre earned the National Quality Award (1993) and European Quality Grand Prize (1996), and are produced with the concept of quality most suitable endure the roads in Turkey, and are approved by the German certifying institution TÜV SÜD. Lassa tyre are used in confidence by consumers only after reaching the marketplace after passing detailed safety tests.

Why Choose Lassa?

.  Durable against potholes, bumps and other bumpiness, thanks to its special construction and it allows you to use your tyre safely for a longer time.

. Offers superior performance on snowy and wet ground, thanks to the improved special simulation technologies. It has an excellent balance between snowy and wet ground performances. You will be on safe side with this balance even under tough winter conditions.

. The tread pattern that can clean itself and wide shoulder channels prevent the tyre from holding mud. Angled shoulder blocks enable optimum traction on wet and muddy ground and short and fine channels on tread pattern support traction on wet ground. It is durable and safe thanks to its special construction's endurance against cutting and abrasions.

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2, Seven Mile House Cottages, Seaton Burn, Newcastle upon Tyne NE13 6BS, UK

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